Ideators Unite! Why Your Brilliant Mind Matters
By Lensa (Aida) Mekonnen July 6th 2025
The Overlooked Magic of Ideas in an Action-Obsessed World
Let’s talk about ideas those shimmering, intangible sparks that ignite revolutions, birth empires, and shape the future. And yet, somehow, we’ve collectively decided that unless you’re the one doing the thing, you’re just daydreaming.
As someone whose brain operates like an over-caffeinated idea factory (with questionable follow-through), I’m here to say: This is nonsense.
The Romanticization of Action
We live in a world that worships doing hustle culture, productivity porn, the myth of the “overnight success.” Meanwhile, the people who generate the ideas the ones who see what could be rather than what already is are often dismissed as “just thinkers.”
Here’s the truth: Action without direction is just busywork. And yet, in a society obsessed with “tangible results,” ideators are constantly pressured to morph into executors, even when that’s not their superpower.
The Ideator’s Dilemma “Why Can’t I Just Do the Thing?!”
If you’re like me, you’ve spent too many nights staring at a half-finished project, wondering why your brain keeps generating new ideas instead of finishing the current one. The struggle is real.
Admitting you’re an ideator first feels like professional blasphemy, Telling people, “I’m the idea person, not the doer” often gets you side-eyed, Society insists that if you start something, you must finish it even if your brain is already five ideas ahead.
But here’s the liberating truth: Not everyone is built to execute, and that’s okay.
Ideation Is Not Passive It’s the Foundation
We tend to forget that meaningful action stems from ideas worth pursuing. The process of refining an idea, crystallizing it into something actionable, is often oversimplified or disregarded entirely. Innovators are rarely the same people who bring their visions to life not because they lack capability, but because their brilliance lies in creation, not execution. Their strength is in asking “What if?” while others answer “How?”
I speak from raw, reflective honesty: I am one of those people. My mind thrives on ideation, but I often stumble when it comes to execution. Over time, I’ve learned to embrace my limitations and build teams that complement my strengths. Yet, this acceptance didn’t come easily. Society demands proof of worth, and admitting that my genius lies in thought rather than action feels like confessing a weakness.
The Unseen Power of the Ideator
Let’s be clear: Without ideators, nothing new would exist. The world runs on ideas somebody had to imagine the wheel, the internet, that weirdly addictive TikTok trend. And yet, ideators rarely get credit until their ideas are executed by someone else.
Ideators operate in the realm of “what could be.”, Executors thrive in “what is” and “how to make it happen.”. Both are essential. Neither is superior.
Yet, somehow, the pressure is always on the ideator to also be the executor. When was the last time an executor was told, “Hey, why aren’t you coming up with more groundbreaking ideas?”
The Comparison Trap
One of the hardest parts of being an ideator? Watching others do things while you’re still thinking. It’s easy to feel like a failure when you see someone else executing flawlessly while your brain is busy doodling the next big thing.
But here’s a reframe: Their execution is built on your ideation. You’re the architect; they’re the builder. And while society celebrates the builder, history remembers the architect.
The Liberating Awakening: Own Your Role
After years of wrestling with this, I’ve accepted my truth: I’m an ideator, and that’s valuable.
I build teams that complement my strengths. I no longer apologize for not being the “doer.” I celebrate when my ideas come to life even if I’m not the one holding the hammer.
The world may not yet recognize ideation as a tangible deliverable, but that doesn’t make it any less critical.
Final Thought: Stop Trying to Be What You’re Not
If you’re an ideator, stop forcing yourself into the executor mold. The world needs your ideas just as much as it needs the people who bring them to life.
And to the executors: We love you. Please keep building. Just know that we’re over here, dreaming up your next project.
Now, if you’ll excuse me, I have five new ideas to not finish. And for the perpetual dreamers, the relentless ideators, the minds that dance in abstraction your work may not fit neatly into a checkbox, but without you, there would be nothing to check
July 6th 2025